Prince Of Gold - Putera Emas In The House!

I often wonder how serious people are when it comes to their websites. I thought that most everyone knew that the phrase “Build it and they will come” no longer applies on the internet but I’m not sure how many people really believe it.

I look at sites everyday as part of my sales strategy and I can’t tell you how many of them violate the obvious elements of good website design and submission.

What even amazes me more is that they can’t figure out why they don’t get sales or visitors. Do yourself a favor and attempt to apply the following tactics to your site. They won’t cost you a thing except a little time and effort to apply them.

About Page

Always include an about page on your site.
Don’t be afraid to tell your story and let people know who you are and how you arrived where you are.

Opening yourself up and letting people know who you are adds an element of trust. It exposes your personality, capabilities and knowledge. All factors that let your readers know you are genuine.

Include all your contact information

Let your visitors know that you are available.
Encourage questions, email and phone calls. Include your name, address and phone number.
If you can, it’s also helpful to place a photo on your site. Familiarity is key and it can add one more link in the ladder of trust.

Headlines

Create compelling headlines. Peak the interest of your readers. This is your chance to grab their attention and incite them to read on.

Don’t be flashy or obnoxious. Simply tell it like it is. Capture their attention with descriptive, informative words. Get your readers involved in your information. Ask questions. Make them think.

You might be surprised to learn that just one compelling headline can bring instant sales almost overnight.

Create your meta tags

This is the first place I look when people tell me they aren’t getting visitors. I often see sites that have no title or description tag or the tags don’t follow the suggested guidelines for proper setup.

Here’s an example of how the tags might look for a site that sells hummingbird feeders:

You will need to do this for each page of your site. Each page needs to have it’s own set of tags. I also recommend focusing on one keyword per page, two at the very most. Too many keywords can confuse what your page is about.

Always make sure that your keywords are scattered throughout your text as well, however don’t sacrifice
good content for nonsense. Your text should be easy to read and should not sound redundant. Make your pages at least 250 words.

Testimonials

Solicit feedback from buyers you’ve had. Ask them to write a small testimonial that you can place on your site. This goes a long way to help convince your visitor that your products and services are sound.

Linking

Reciprocal linking is a common and effective tactic for obtaining search engine status and page rank but it’s also the most time consuming. It requires making contacts, following up with contacts and updating your website.

While reciprocal linking is an excellent way of establishing page rank it’s not the only way. Page rank can also be established by submitting your site to directories, writing articles and setting up blogs.

Don’t underestimate the power of website links. Take the extra few hours a day and get your site noticed.

Review the page you are exchanging links with. Be sure it is a site that you find easy to navigate and informative. I also recommend that the site’s index page have a Google PR rating of at least one. This ensures that the site is not being penalized by Google. If it is a penalized site then you could be penalized as well for linking to it.
Include a ‘tell a friend’ and ‘bookmark’ script on your site. This gives viewers an easy way to bookmark you and most of all return to your site.

Include a Site Map

Site Maps let visitors know what information you have, how it’s organized, where it is located with respect to other information, and how to get to that information with the least amount of clicks possible.

Site maps also provide spider food for search engine robots. This can increase your chances of becoming indexed because a site map allows the search engines to easily visit every page of your site.

A site map works best if you include a link to your site map in the navigation of every page on your site.

Finally, don’t let your site become stale. I have found that my search engine rankings improve when I periodically add new pages to my site and keep the content new and fresh. Follow these tips and 2005 may be your year for traffic.

——————————————————————————–

About the Author:
Elizabeth McGee has spent 20 years in the service and support industry.
She has moved her expertise to the world wide web helping businesses
find trusted tools, enhance customer service, build confidence and
increase sales. You can contact Elizabeth at: mail@pro-marketing-online.com or visit her website at: http://www.pro-marketing-online.com

Article from www.entireweb.com

In this tutorial we will look at how to setup and configure ISA Server to work with a Cable Modem connection that uses dynamic IP address allocation.

Perform the following steps to setup your ISA Server to work with a Cable Modem:

First, install the cable modem. After the cable modem is installed, open a command prompt and type the ipconfig /all command. You should see what appears in the figure below. Make a note of the physical address of the cable modem.

From the Run Command, open Regedt32. When a new Network Card is installed and your IP address isn’t specified, Windows 2000 will automatically assign it an address using Automatic Private IP Addressing (APIPA). To disable APIPA, you need to create a key in the Windows registry at HKEY_LOCAL_MACHINE -> SYSTEM -> Current -> Control -> SetServices -> TcpipParametersInterfaces[your_adapter's_MAC_address]. Create the Value IPAutoconfigurationEnabled and set it to 0×0.

Restart the server for the changes to take effect. Now, open a command prompt and type ipconfig /all. Note that the IP address of the adapter Cable Modem is now configured to 0.0.0.0 and that the parameter Autoconfiguration Enabled is now set to No.

Open the ISA Management console, expand your server or array, and then expand the Access Policy node in the left pane. Click on the IP Packet Filters node, and then double click on the DHCP Client packet filter.

On the General tab, enable the DCHP Client packet filter by putting a checkmark in the checkbox for Enable this filter.

On the Filter Type tab, leave the default settings and do not change them.

On the Local Computer tab, choose the option This ISA Server’s external IP address and type 0.0.0.0.

On the Remote Computer tab, you need to specify the IP address of the remote DHCP Server. If you don’t know the address of the remote DHCP server, type the ipconfig /all command after restarting the computer. You DHCP server’s address should be listed there. After you obtain the DHCP server’s IP address, select the This remote computer option and type in the IP address of the DHCP server. Click Apply and then click OK.

Restart the ISA Server. Your Cable Modem should work fine! Open a command prompt and type ipconfig /all. You should see the IP addressing information assigned to your Cable adapter.

Note: if the cable connection still does not work, you need to stop the Microsoft ISA Server Control (isactrl) and type ipconfig /renew at the command prompt. Then restart the ISA Server Control service.

To stop the ISA Server Control Service, open the Services applet from the Adminstrative Tools menu. Right click on the Microsoft ISA Server Control and stop it. Then issue the ipconfig /all command. After issuing the renew command, restart the ISA Server Control service by right clicking on it and clicking Start in the Services applet.

Run ipconfig /all again and you should find joy!

Edited by Thomas W Shinder MD MCSE

Author: Alexandre Cavalcante Alencar
Technical Support / Director
Aspec – Assessoria, Processamento e Contabilidade S/C Ltda
Microsoft Certified Partner
www.aspec.com.br
Phone: +55 (85) 254-3223
Fax: +55 (85) 254-4779
Cell: +55 (85) 9995-3649 / 9995-3302

Alexandre Cavalcante Alencar is a technical support / director of Aspec,
develop, support, consulting, account firm located in Fortaleza, CE Brazil
specializing in account software. Current project is to develop a practical
how to manual for the ISA Server and Windows 2000 OS Server/Professional.

by Christopher Heng, thesitewizard.com

Judging from thesitewizard.com’s web statistics, my article “How to Protect Your Images from Bandwidth Theft (PHP Script)” appears to be exceedingly popular. And no wonder too: I read complaints about websites stealing another site’s images and making the victim pay for their bandwidth almost every other day. This article provides another solution to the problem of bandwidth theft, one that does not require the webmaster to modify any existing web pages nor install any scripts.

System Requirements
The solution outlined in this article requires your site to be hosted on a machine using the Apache web server and that your web host allows you to override the server’s configuration using a .htaccess file. For the more technically inclined, it uses the facilities provided in the mod_setenvif Apache module.

If this is not the case for your website, you cannot use the suggestions given here. You might wish to check out my PHP solution, How to Protect Your Images from Bandwidth Thieves, instead. The article may be found at http://www.thesitewizard.com/archive/protectimages.shtml

(To find out if your web server fulfills the requirements stated here, try checking up the documentation on your web host’s website – the information is usually available on their list of web hosting packages, price lists or on their order form. Alternatively, contact their technical support and find out from them.)

Steps to Take
Protecting your images using a .htaccess file is trivial.

Put all the images you wish to protect from being stolen (bandwidth-wise) in a separate directory.

Create an ASCII text file named .htaccess and save it in that directory. Note that the name starts with a fullstop (or period) and is entirely in small letters (ie, lowercase). Cut and paste (unless you’re using IE 6 in which case you just have to type it yourself) the following lines into that file:

SetEnvIfNoCase Referer “^http://www.your-domain-name-here.com/” locally_linked=1
SetEnvIfNoCase Referer “^http://www.your-domain-name-here.com$” locally_linked=1
SetEnvIfNoCase Referer “^http://your-domain-name-here.com/” locally_linked=1
SetEnvIfNoCase Referer “^http://your-domain-name-here.com$” locally_linked=1
SetEnvIfNoCase Referer “^$” locally_linked=1

Order Allow,Deny
Allow from env=locally_linked

Change “your-domain-name-here.com” to your real domain name. If your site can be accessed using other domain names (eg “www.your-domain-name-here.net”), be sure to add an additional SetEnvIfNoCase line for each of those domain names (with the URLs appropriately changed to the URLs of your domains. On the other hand, if your site can only be accessed using one domain, for example, using only “www.your-domain-name-here.com”, then delete the line with “http://your-domain-name-here.com”. The cut and paste code above caters to the usual case where most sites can be accessed with or without the “www” prefix.

Do not correct my spelling in the code snippet given above. “Referer” (with only one “r” in the middle of the word) is the word that needs to go into the .htaccess file – do not change it to “Referrer”.

That’s all there is to it. The above file should protect all images that have “.gif”, “.png”, “.jpg” and “.jpeg” extensions.

Remember to use an ASCII text editor (also known as “text editor” or “plain text editor”) to create the .htaccess file. Do not use Microsoft Word or Wordpad. Notepad (found on all Windows systems) is fine.

Explanation: .htaccess to Block Unauthorized Image Usage
Whenever a browser sends your web server a request for an image, it usually also sends the URL of the page that linked to that image. The above .htaccess file causes the server to check this URL (”Referer” in the above snippet) and if it is one of the authorized URLs that you specify, it will set an internal flag called “locally_linked”. This internal flag is technically called an “environmental variable”. If the URL sent is not in this list of authorised URLs, the flag (or environment variable) is not set. Note that we also set the “locally_linked” variable if the browser does not send any URL at all: this occurs when the visitor accesses your site using a browser or a proxy that suppresses the referring URL.

The web server then checks if the file requested has an extension in the list given above (gif, png, jpg and jpeg). If so, and the “locally_linked” variable is set, it will send the image. Otherwise it an error will be sent.

What Happens When A Bandwidth Thief Links to Your Image
After you create the .htaccess file, if some other site tries to link to your image from their site, they will find that the image will not display on their site. On the other hand, your images should generally load fine on pages on your site.

Potential Problems
Like the PHP solution, this method relies on the HTTP_REFERER variable (the variable that contains information about the referring page) being properly sent by the visitor’s browser. A number of modern browsers as well as some of the anonymous surfing proxies and firewalls allow the user to change this header. These browsers or proxies will thus either transmit HTTP_REFERER headers that have some user-specified value or not bother to transmit them at all. There are also buggy browsers around that unpredictably transmit the wrong HTTP_REFERER header on occasion.

When this occurs your visitor will either not view the image even when he is on your site (which means that your own page will have broken link images), or he may be able to view your images even when it is displayed on the copyright infringing thief’s site.

Hopefully the percentage of people who encounter this is small, but you have to be aware that these situations do occur.

Copyright Infringement Issues And Alternative Solutions
Besides the issue of paying for some other websites’ traffic when a bandwidth thief links to the images on your website, there is also the issue of copyright infringement. When someone links to your proprietary images in order to decorate their pages, that person has actually infringed on your copyright.

In addition to using the .htaccess file to protect your images, you may also want to send the offending webmaster an email and/or a letter explaining that he/she is violating your copyright and asking him/her to stop the infringing practice. Sometimes that simple message would more than suffice.

If that does not work, you can always inform his/her web host of the copyright infringement. Reputable hosts are often very careful about hosting sites which infringe copyright. You will have to furnish proof, of course. If that does not work, you can try complaining to the upstream bandwidth provider. And finally, of course, you can get a lawyer.

I mention the above because sometimes, in the search for a solution to protect their bandwidth, people forget that they have rights that they can legally enforce through other means as well. I suppose this problem of overlooking alternative solutions applies particularly to the more technically savvy people, who tend to look for a software solution to everything even when there might be a simpler approach!

Copyright 2001-2003 by Christopher Heng. All rights reserved.
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This article can be found at http://www.thesitewizard.com/archive/bandwidththeft.shtml

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